Media, PR & Advertising

Multicultural Communications Strategies

Does your company have the right marketing message and mix to reach an ever changing consumer landscape? Do you know who your consumers are, what they like and why they buy? We do.

Cool & Associates is an industry leader specializing in multicultural communications and integrated marketing tactics which include traditional and non-traditional mediums that cross over between the general and Hispanic market in MD/DC/NOVA. We help clients navigate through cultural changes in order to reach new audiences and strengthen their market positions.

Knowing how to effectively communicate your brand message is key to the success and growth of your business. We understand the importance of reaching consumers in the language they prefer and applying the appropriate message in the right environment to reach them. Let us help your company cut through the clutter and language barriers and stand out.

Our media department has over 20 years of experience and profound industry knowledge and market contacts. They are able to help you plan your next media campaign by negotiating the best rates and added value opportunities to best serve your products/services.

Our goal is to get the right message, to the right audience, at the right time.

  • Media Negotiation, planning and buying
  • Spot traffic and make goods
  • Added Value opportunities
  • Competitive analysis
  • Post Buy Assessment