Banking And Financial Services

Hispanics are forecasted to hold one out of every two mortgages! Per the latest Census, one in four Hispanics have individual income greater than $65,000. Affluent Latinos grew over 200% over the last decade.

Education will build a loyal Latino client base with multiple cross-sell opportunities

Market Research Recruiting

Today, one in 6 people is a Latino and as of 2043, Latinos will be the Majority- yet the factors behind their purchasing behaviors and psychographics are a mystery. Let us recruit for your focus groups to ensure the Latino voice is heard.

Specialized recruiting to source hispanic participants for polls, focus groups and market research

Valuable Information

Michael Ruiz and Veronica Cool – April 6th, 2018

Live and Recorded Public meetings of Michael Ruiz and Veronica Cool for Montgomery Municipal Cable.


Cool Honored for Connecting Organizations with Hispanic Population

BALTIMORE (June 2018)—Veronica Cool, founder and CEO of Cool & Associates, LLC, was honored this month by the Baltimore Business Journal (BBJ) as one of nine 2018 Leaders in Diversity. With Hispanic residents making up 9.5 percent of the Maryland population, Cool helps companies and nonprofits reach out and connect in meaningful ways to this […]


The WINGS of Success Summit

Join Veronica Cool, Melinda and 50+ of the country most powerful, successful, and influential entrepreneurs, innovators and investors as we join together for the first time ever to share exactly how we climbed the ranks from one-women shops doing it all with little to no initial capital to Build $1 billion unicorns Run 7-8-9 figure […]


To Honor a Hero – Dancing Stars for Memory Ball

Why Am I Dancing in Front of 1,000 People? There are so many wonderful causes to support with our talent, time, and treasures! Every one of us gets solicited to support some amazing and worthy cause- Myself included. I often get solicited to be the “token Hispanic” or “woman of color” so I’ve learned to […]


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